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About Trovata

Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.

New Sales Featuring Trovata & more

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Past Sales Featuring Trovata & more

Sale Ended January 29, 2014

Effortless Basics Feat. Riller & Fount

Casually chic dresses, cropped pants, and tunics made to throw on and go.

Sale Ended August 25, 2014

Shop Shift Dresses

Wear-forever staples you can't be without, from sleek shift dresses to flattering sunnies.

Sale Ended September 24, 2014

Wear Now: Transitional Sweaters

Be ready for the changing forecast with layering knits in the softest cashmere and wool.

Sale Ended February 13, 2014

The Ultimate Dress Shop: Sweater Dresses

As temperatures continue to drop, bundle up in a supremely comfy sweater dress to chase a chill and work a pulled-together look, all with one easy piece. Everything you love about your favorite winter basics—wool, cotton, and cashmere sweaters—translates into dress form to work easily at the office, on weekends, and everywhere in between. Get inspired by two utterly distinct ways to wear it, then shop the sale below to score your new favorite must-have.<br /> &#8212;TRACEY LOMRANTZ LESTER, Editorial Director

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