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About Trovata

Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.

New Sales Featuring Trovata & more

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Past Sales Featuring Trovata & more

Sale Ended August 25, 2014

Shop Shift Dresses

Wear-forever staples you can't be without, from sleek shift dresses to flattering sunnies.

Sale Ended December 29, 2013

The Cashmere Shop: Pullovers

Your best bet for staying seriously cozy in chilly temps? Cashmere — and lots of it. We’ve gathered our most luxurious pieces, in a range of perfect silhouettes for endless wear this season. You’ll find everyday indulgences from striped varsity pullover and colorblocked V-necks to ruched sweater dresses and draped cardigans, plus chic accents to brave the outdoors, from fringe-trimmed scarves to cable-knit beanies.

Sale Ended August 14, 2014

Beach Essential: The Maxi Dress

Perfectly breezy silhouettes designed to pack up and go.

Sale Ended August 19, 2014

Designer Tops Under $149

Elevate your basics with standout silk blouses, bold floral tunics, and more.

More Styles by Trovata