Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.
Athletic influences have been making their way into the fashion space for a few seasons, but spring 2014 marks the absolute apex of gym gear going haute. The runways were awash in drawstring pants, mesh tanks, bomber jackets and baseball hats, and the typically-done-up editor crowd is feeling the streetwise vibe. “The fashion industry is embracing its more casual, comfortable side, but in a chic and practical way,” Glamour’s Nikki Ogunnaike says, “so any woman can get in on the action.” Take a cue from her cool look, then shop the sale below to take your style game to the next level.
Look polished all season in sharp tailoring and streamlined silhouettes.
Luxe layering pieces, from draped cardigans to lightweight pullovers.
A staple-status mix of our favorite casual pieces.