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About Trovata

Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.

Past Sales Featuring Trovata & more

Sale Ended February 04, 2016

Maternity-Friendly Clothes

Easy, flattering pieces to wear before, during, and after baby

Sale Ended October 29, 2015

150 Must-Have Dresses

Supremely feminine numbers in every cut, color, and print imaginable

Sale Ended November 16, 2015

100 Top Transitional Picks

A fresh assortment of fabulous wardrobe staples you need now

Sale Ended November 08, 2015

The Ultimate Dress Shop

Flattering, feminine picks for work to weekend

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