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About Trovata

Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.

Past Sales Featuring Trovata & more

Sale Ended September 23, 2014

Zoe & Sam

Silk, denim, and chambray staples to anchor your everyday wardrobe.

Sale Ended February 03, 2015

Standout Prints Feat. Tucker

Up the visual impact with striking patterns from right-now brands we love.

Sale Ended February 14, 2015

Casual Weekend Looks Feat. Monrow

Opt for ease with super-soft sweaters, slinky tees, and more.

Sale Ended February 26, 2015

Color Crush: Shades of Blue

Chill out this spring with dresses and separates in cool hues.

More Styles by Trovata