Launched by L.A.-based entrepreneur David Bonaventura in 2008, Tsovet designs Swiss-made watches that combine traditional craftsmanship, cutting-edge technology, and an understated, utilitarian aesthetic. Instead of going through the archives of horological history, Tsovet derives inspiration from motors, aviation, and industrial tools — in other words, functionality is king. Inspired by vintage avionic instruments, the water-resistant SVT-AT76 (square face) and SVT-FW44 (round face) feature precise Swiss quartz movements, premium Italian leather watch bands, and matte-finished, stainless-steel cases. And let’s not overlook the SVT-GG42, a distinguished timepiece whose all-black dial, face, watch band, and hands give it a futuristic and dramatic look. Tsovet’s wares are proof that analog authenticity is always in style.

Past Sales Featuring Tsovet

Tsovet Tsovet Watches
SALE ENDED ON: February 10, 2014

Tsovet Watches

Whether it’s a blacked-out timepiece or a burly square model with a muted white-and-silver color scheme, Tsovet’s timepieces are never in short supply of utilitarian good looks. Couple that vintage-industrial aesthetic with exacting Swiss quartz movements and aeronautical grade stainless steel casings, and you’ve got a line of watches that you’ll want to wear for years to come.
Tsovet Final Few
SALE ENDED ON: January 3, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
Tsovet Meister & Tsovet Watches
SALE ENDED ON: December 6, 2013

Meister & Tsovet Watches

Standout, stylish timepieces from two of our favorite brands.
Tsovet Watches: Up to 80% Off
SALE ENDED ON: August 12, 2013

Watches: Up to 80% Off

What's better than owning a watch? Owning a stylish one. What's better than having a stylish one? Getting it at a great discount. From the exposed movements of Akribos to the classic Steinhausen analogs, upgrade your wrist game without breaking the bank.
Tsovet Last Chance: Accessories
SALE ENDED ON: July 8, 2013

Last Chance: Accessories

Don’t miss out on the perfect finishing touch for your summer look with the accessories featured here. Highlights include hats, lightweight scarves, and sunglasses — all offered at great prices.
Tsovet Accessories: Up to 75% Off
SALE ENDED ON: June 22, 2013

Accessories: Up to 75% Off

Put the finishing touch on your summer style with a slew of incredible deals on backpacks, belts, scarves, sunglasses, and more. Featuring brands like Portolano, Desanto, and Ben Sherman, it’s everything you to liven up your wardrobe this season.
Tsovet Sunday Night Steals
SALE ENDED ON: June 11, 2013

Sunday Night Steals

Take the edge off Monday’s inevitable arrival with these incredible deals. From sleek blazers to dress shirts to footwear and more, this sale is chock full of ways to update your wardrobe without breaking the bank. Sunday night just got a little bit better.

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