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About Tsovet

Launched by L.A.-based entrepreneur David Bonaventura in 2008, Tsovet designs Swiss-made watches that combine traditional craftsmanship, cutting-edge technology, and an understated, utilitarian aesthetic. Instead of going through the archives of horological history, Tsovet derives inspiration from motors, aviation, and industrial tools — in other words, functionality is king. Inspired by vintage avionic instruments, the water-resistant SVT-AT76 (square face) and SVT-FW44 (round face) feature precise Swiss quartz movements, premium Italian leather watch bands, and matte-finished, stainless-steel cases. And let’s not overlook the SVT-GG42, a distinguished timepiece whose all-black dial, face, watch band, and hands give it a futuristic and dramatic look. Tsovet’s wares are proof that analog authenticity is always in style.

New Sales Featuring Tsovet & more

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Past Sales Featuring Tsovet & more

Sale Ended August 03, 2015

Double Take: The Best Items You Missed This Week

Handpicked steals from the past seven days

Sale Ended June 05, 2015

Rugged Watches Feat. AVI-8

Tough timepieces with bold accents and unique details, crafted for every occasion

Sale Ended July 09, 2015

Watches Under $100

Incredible deals on a selection of handsome timepieces for every occasion

Sale Ended August 07, 2015

Impress the Office Feat. Ravi Ratan

Stand out from the C-suite set with unique cufflinks and luxe briefcases

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