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About Tsovet

Launched by L.A.-based entrepreneur David Bonaventura in 2008, Tsovet designs Swiss-made watches that combine traditional craftsmanship, cutting-edge technology, and an understated, utilitarian aesthetic. Instead of going through the archives of horological history, Tsovet derives inspiration from motors, aviation, and industrial tools — in other words, functionality is king. Inspired by vintage avionic instruments, the water-resistant SVT-AT76 (square face) and SVT-FW44 (round face) feature precise Swiss quartz movements, premium Italian leather watch bands, and matte-finished, stainless-steel cases. And let’s not overlook the SVT-GG42, a distinguished timepiece whose all-black dial, face, watch band, and hands give it a futuristic and dramatic look. Tsovet’s wares are proof that analog authenticity is always in style.

New Sales Featuring Tsovet & more

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Past Sales Featuring Tsovet & more

Sale Ended August 01, 2013

Safari-Inspired Accessories

Accessories are the quickest, easiest way to show off your personality, and this sale features a whole range of options, whether you're looking for a cool new pair of headphones, a casual fedora, a summer scarf, a new leather wallet, or a woven belt covered in little whales (courtesy of Michael Bastian).

Sale Ended December 31, 2013

Sunday Night Steals

End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).

Sale Ended June 05, 2015

Rugged Watches Feat. AVI-8

Tough timepieces with bold accents and unique details, crafted for every occasion

Sale Ended July 21, 2014

Watches Under $100

Sure, your cell phone has a clock on it. But do you really want to be the guy who pulls out a Blackberry when someone asks for the time? Didn’t think so. Get your watch game in order with this massive selection of sporty divers, casual models, and more — all priced at $100 or less.

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