Under Armour

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About Under Armour

The history of Under Armour begins in 1996, when brand founder Kevin Plank hatched a plan to create the most innovative high-performance T-shirt possible. Plank, a former football player, wanted his shirts to wick sweat from the body and regulate body temperature, among other things. After accomplishing that goal, Under Armour expanded to include shorts and other sportswear as well as baseball cleats and athletic shoes, boots, luggage, protective gear, and sunglasses. The company’s temperature-specific HeatGear (for hot days), ColdGear (for cold ones) and AllSeasonGear are constructed to help athletes perform better and more comfortably regardless of the season. Based in Baltimore, Under Armour has outfitted everyone from actor Jamie Foxx to skier Lindsey Vonn in its top-quality clothes and gear.

Past Sales Featuring Under Armour

Sale Ended March 10, 2015

Weekly Roundup: Our Top Picks

Our favorite brands and styles from this week's sales.

Sale Ended May 22, 2014

Basic Essential: The Undershirt

This sale is a great showcase for the foundation of a man's wardrobe, in black, white, and everything in between, from top brands like Calvin Klein, Diesel, 2(x)ist, and more.

Sale Ended November 25, 2014

Colorful Basics Feat. Go Softwear

Colorful cotton briefs, trunks, tanks, and more by the L.A. label.

Sale Ended February 12, 2014

Early Access: Under Armour

Performance boxer briefs, tees, and tanks from an American athletic gear specialist — now available for the first time on Gilt.