VBN — short for Vicarious by Nature — launched in 2007 with a mind for keeping its sights firmly on the future. That means fashion-forward, contemporary looks, of course. But it also means that the brand, founded by fashion designers Robb Hanson and Devon Craychee, is committed to ecologically- and environmentally-sound practices. VBN’s focus on the little details — think contrast panels, exposed seams and piping — makes its men’s pullover crew sweaters, hooded jackets, and women’s organic cotton dresses distinctive and memorable.