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About Velour

If you like Velour’s subdued take on modern basics, you’ve got founder Per Andersson’s grandmother to thank for it. Back in 1997, Andersson was looking through his grandma’s old clothing shop — in business for 50 years, before it shuttered in the mid-1980s — and decided to take advantage of all the dead stock clothing at his disposal. He and a few friends launched Nostagi, a shop that offered new gear alongside the old. By 2002, Nostalgi’s success had inspired Andersson & Co. to launch their own line of men’s and women’s apparel. Since releasing its first collection in 2005, Velour has grown into a global brand — selling its effortlessly tailored tunics, dresses and other clothes everywhere from Japan and the U.S. to its home base in Gothenburg, Sweden.