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About Velour

If you like Velour’s subdued take on modern basics, you’ve got founder Per Andersson’s grandmother to thank for it. Back in 1997, Andersson was looking through his grandma’s old clothing shop — in business for 50 years, before it shuttered in the mid-1980s — and decided to take advantage of all the dead stock clothing at his disposal. He and a few friends launched Nostagi, a shop that offered new gear alongside the old. By 2002, Nostalgi’s success had inspired Andersson & Co. to launch their own line of men’s and women’s apparel. Since releasing its first collection in 2005, Velour has grown into a global brand — selling its effortlessly tailored tunics, dresses and other clothes everywhere from Japan and the U.S. to its home base in Gothenburg, Sweden.

Past Sales Featuring Velour

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended February 25, 2016

Sportshirts Under $40

Chic, casual button-ups by your favorite labels

Sale Ended December 03, 2015

Final Few

Last chance: great gear at even better prices

Sale Ended January 29, 2016

January Steals: Under $40

Upgrade your style without spending your family fortune

More Styles by Velour