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About Velour

If you like Velour’s subdued take on modern basics, you’ve got founder Per Andersson’s grandmother to thank for it. Back in 1997, Andersson was looking through his grandma’s old clothing shop — in business for 50 years, before it shuttered in the mid-1980s — and decided to take advantage of all the dead stock clothing at his disposal. He and a few friends launched Nostagi, a shop that offered new gear alongside the old. By 2002, Nostalgi’s success had inspired Andersson & Co. to launch their own line of men’s and women’s apparel. Since releasing its first collection in 2005, Velour has grown into a global brand — selling its effortlessly tailored tunics, dresses and other clothes everywhere from Japan and the U.S. to its home base in Gothenburg, Sweden.

Past Sales Featuring Velour & more

Sale Ended September 29, 2014

Early Access: Gloverall

Classic duffle coats and more from the iconic British outerwear brand.

Sale Ended May 11, 2012

Final Few: Up to 70% Off

Once in a while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.

Sale Ended December 22, 2014

Outerwear Feat. Calvin Klein Collection

Keep out the cold in style with these sleek jackets and coats.

Sale Ended January 15, 2015

Date Night Style

Looks that won't let you down for a big night out.