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About Velour

If you like Velour’s subdued take on modern basics, you’ve got founder Per Andersson’s grandmother to thank for it. Back in 1997, Andersson was looking through his grandma’s old clothing shop — in business for 50 years, before it shuttered in the mid-1980s — and decided to take advantage of all the dead stock clothing at his disposal. He and a few friends launched Nostagi, a shop that offered new gear alongside the old. By 2002, Nostalgi’s success had inspired Andersson & Co. to launch their own line of men’s and women’s apparel. Since releasing its first collection in 2005, Velour has grown into a global brand — selling its effortlessly tailored tunics, dresses and other clothes everywhere from Japan and the U.S. to its home base in Gothenburg, Sweden.

Past Sales Featuring Velour

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended February 25, 2016

Sportshirts Under $40

Chic, casual button-ups by your favorite labels

Sale Ended July 29, 2013

Casual Summer Shirts Up to 80% Off

Punch up your look with stylish, fitted sport shirts and more from some of our favorite brands.

Sale Ended June 17, 2013

How to Wear It: Tailored Shorts

Just like your trousers, shorts fit best when they’re slim and tailored more closely to your legs. We’ve got plenty of well-fitting, trim shorts to choose from as well as a slew of options to pull them off — patterned sport shirts, polos, and even summer-ready blazers if you’re so inclined.

More Styles by Velour