Wacoal prides itself on creating underwear and shapewear designed by women, for women. Founded by Japanese businessman Koichi Tsukamoto in the 1950s, Wacoal has evolved into a lingerie powerhouse — designing bras, panties, minimizers and swimwear that prioritizes the three most significant underwear elements: fit, function, and comfort. The brand refuses skimp on aesthetics, offering all the sexy, lacy demi-cup bras, chemise slips, and barely-there thongs a well-intentioned seductress could ever want.. In 2009 Wacoal launched B. Tempt'd, a secondary lingerie line geared toward a young and contemporary clientele. A socially conscious company, Wacoal has created a small line of bras to heighten awareness of breast cancer and regularly contributes funds to breast cancer awareness organizations.
Find your perfect fit with this stylish roundup, from everyday cotton to elegant lace
Intimates to put the “top” back in top drawer, from sexy little things to style solutions
Lay a smooth (and stylish) foundation with alluring lingerie
Update your underthings with feminine details in the classic hue