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About Waggo

Waggo makes fun and functional pet supplies for your fashionable pooch: think dog bowls, dog collars, toys, leashes and beds. Waggo was founded in Brooklyn, New York in 2011 by Regina Raab, who took her experience at leading fashion houses like Marc Jacobs and Adam Lippes and translated it into a range of super-stylish dog products. Why? Because her beloved Schnoodle, Benny, was underserved by the products on the market – everything, even luxury dog beds and pet clothes, was so generic, slathered in boring dog-bone-and-paw-print patterns. Fortunately for Benny, Raab decided to use her design background to create modern, stylish pet accessories and chic, vibrant pet toys out of the highest quality materials – and Waggo was born.

Past Sales Featuring Waggo & more

Sale Ended March 18, 2013

The Urban Pet: Ella Dish, Waggo & More

You’re updating your wardrobe for spring, so it only makes sense to do the same for your four-legged family member(s). To that end, these bold, bright collars, leashes, clothes, toys, and more will turn a dog walk into the catwalk, just in time for the balmier weather.

Sale Ended October 15, 2012

Style Your Pet Feat. Waggo & Wildebeest

Your pet called. She feels … un-chic. Remedy this situation with these bold-colored, happy-printed pet beds and rugs, collars and leashes, feeders and bowls, and more. Make a few picks, and your dog will be ready to do a catwalk.

Sale Ended February 20, 2014

Cold-Weather Pet Essentials: Up to 70% Off

Get your pet set (and looking stylish) for winter's chill with these fashionable wearables. They'll turn your daily walk into a catwalk.

Sale Ended September 15, 2014

The Fall Dog: Autumnal Canine Styles

When your dog rustles through the leaves and unearths what's left of your pumpkin patch, you want him to look stylish while doing so. These designs, from collars to clothes, will ensure he looks chic at all times.