Waggo makes fun and functional pet supplies for your fashionable pooch: think dog bowls, dog collars, toys, leashes and beds. Waggo was founded in Brooklyn, New York in 2011 by Regina Raab, who took her experience at leading fashion houses like Marc Jacobs and Adam Lippes and translated it into a range of super-stylish dog products. Why? Because her beloved Schnoodle, Benny, was underserved by the products on the market – everything, even luxury dog beds and pet clothes, was so generic, slathered in boring dog-bone-and-paw-print patterns. Fortunately for Benny, Raab decided to use her design background to create modern, stylish pet accessories and chic, vibrant pet toys out of the highest quality materials – and Waggo was born.
Up your four-legged friend's style game
These stylish designs for canines were personally hand-picked by actress Nikki Reed. And when you buy, you'll do a lot of good for rescue pets: 10 percent of proceeds from the sale go to the ASPCA.
Keep your pet comfy at home or on the road
Keep your four-legged family member comfy ... and cute