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About Waggo

Waggo makes fun and functional pet supplies for your fashionable pooch: think dog bowls, dog collars, toys, leashes and beds. Waggo was founded in Brooklyn, New York in 2011 by Regina Raab, who took her experience at leading fashion houses like Marc Jacobs and Adam Lippes and translated it into a range of super-stylish dog products. Why? Because her beloved Schnoodle, Benny, was underserved by the products on the market – everything, even luxury dog beds and pet clothes, was so generic, slathered in boring dog-bone-and-paw-print patterns. Fortunately for Benny, Raab decided to use her design background to create modern, stylish pet accessories and chic, vibrant pet toys out of the highest quality materials – and Waggo was born.

Past Sales Featuring Waggo

Sale Ended March 18, 2013

The Urban Pet: Ella Dish, Waggo & More

You’re updating your wardrobe for spring, so it only makes sense to do the same for your four-legged family member(s). To that end, these bold, bright collars, leashes, clothes, toys, and more will turn a dog walk into the catwalk, just in time for the balmier weather.

Sale Ended October 15, 2012

Style Your Pet Feat. Waggo & Wildebeest

Your pet called. She feels … un-chic. Remedy this situation with these bold-colored, happy-printed pet beds and rugs, collars and leashes, feeders and bowls, and more. Make a few picks, and your dog will be ready to do a catwalk.

Sale Ended November 25, 2013

Up to 70% Off: Pet Bowls, Feeders & Toys

Despite minor miscues here and there, your pet is basically perfect. Reward him appropriately with a cute toy, stash treats in a chic jar, and bestow everyday style on his eating and drinking routine with fresh-looking food and water bowls. We’ve got all of the above on offer here.

Sale Ended January 27, 2014

Up to 70% Off: My Canine Kids, Fatboy & Waggo

Get your pet set in style for winter and beyond with these wonderful wearables — clothing, collars, and more — and accents to set them off.

More Styles by Waggo