Short for WeAretheSuperlativeConspiracy, WeSC emerged from Stockholm’s late-'90s skateboarding and music scene. Aimed at “intellectual slackers,” as the brand puts it, WeSC arrived in the States in the mid-2000s — enlisting skaters, scenesters, DJs, actors, and other “WeActivists” to promote the brand. The invasion was successful. Now WeSC often feels more like a well-turned-out social clique than a clothing company, but its apparel — think logo-emblazoned T-shirts, polka-dotted shoes, plaid wool men’s jackets, and classic women’s denim shorts — can be quite, what’s the word...<i>superlative</i>. In recent years WeSC has ventured into the audio accessories market, designing headphones and earbuds known just as much for their bright colors as for their crisp, clear sound.
Embrace the season's most eye-catching trend with this stylish assortment of shorts, shirts, trunks, and more. Shop the look in this sale, from Burkman Bros, Reyn Spooner, John Varvatos, and more.
Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.
Layer your look with loungewear by James Perse, Orlebar Brown, French Connection, and more.
End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).