Short for WeAretheSuperlativeConspiracy, WeSC emerged from Stockholm’s late-'90s skateboarding and music scene. Aimed at “intellectual slackers,” as the brand puts it, WeSC arrived in the States in the mid-2000s — enlisting skaters, scenesters, DJs, actors, and other “WeActivists” to promote the brand. The invasion was successful. Now WeSC often feels more like a well-turned-out social clique than a clothing company, but its apparel — think logo-emblazoned T-shirts, polka-dotted shoes, plaid wool men’s jackets, and classic women’s denim shorts — can be quite, what’s the word...<i>superlative</i>. In recent years WeSC has ventured into the audio accessories market, designing headphones and earbuds known just as much for their bright colors as for their crisp, clear sound.
Too many baggy jeans and T-shirts? Let these brights go boldly into your sartorial sea of black, white and indigo. Hoodies, cardigans and jackets with confident color-blocking have more than a hint of retro style, and the straight-leg jeans are perfect for keeping it real.
Henleys, colorblock tees, and more versatile streetwear.
Colorful kicks, retro runners, and clean-lined footwear for the sneaker-obsessed.
Staple styles by Dockers, Billy Reid, Victorinox, and more.