The dancing fairies and woodland creatures of sisters Charlotte and Victoria's childhood nightlight made their English girlhood magical. So when they grew up and had children of their own, they set out to recreate that same bedside nightlight, which was out of production at the time. That's how White Rabbit England was born, and the Dewdrop and Bramble remain two of the brand's most popular products. Spurred on by a study that showed that most children sleep better with some form of low light in their bedrooms, the line has since expanded to include modern nightlight designs as well as a cuddly cashmere doll collection.