William Rast
It's a good sign when a celebrity doesn't name a brand after him or herself. If you didn't know William Rast was founded by Justin Timberlake — and his business partner, Trace Ayala — in 2006, you'd think it was just another high-quality menswear company that began with denim and soon hit the harder stuff. In fact, knowing the label is JT's doesn't change that much. The real hero is William Rast, the fictional bad-boy character for whom the brand's graphic T-shirts and leather jackets are designed.
