Children's books, vintage wallpaper, and envelope liners are just some of the many eclectic objects that inspire Margaret McCartney and Stefanie Lynen, the duo behind the children’s clothing label Winter Water Factory. Based in Brooklyn, McCartney and Lynen founded their organic apparel line after spending several years working together as holiday décor designers for a large company. In 2005, they rented a studio and began exploring the possibilities of screen-printed fabric. The result: striking prints that perfectly balance bold and whimsical. Winter Water Factory’s pure cotton onesies, rompers and other baby clothes come in adorable prints such as owls, flowers, and multi-colored dots; hoodies, pants, and tops fit boys and girls up to size eight. Moms who admire Winter Water Factory’s colorful prints are in luck: the label offers a small collection of dresses, shirts, and totes so you can match your little ones. About that weird name: The original “Winterwasserfabrik” was founded in the early 1980s in Eschweiler, Germany, where Lynen and her sister bottled fresh snow and sold it to their parents as “winter water.”
Outfit them in these eco-friendly getups.
Fresh, bold, and beautiful textile prints are the signature of the Winter Water Factory. Printed on soft organic cotton and fashioned into classic designs, these comfortable pieces are destined to become your little ones’ favorites! Choose from cozy hoodies for cold fall days, pretty dresses that turn into tunics for the next season, and colorful tops that work great with your favorite denim. From ELLE come pretty bows and soft pleats that lend comfy dresses and tees a girly-girl edge, while fall must-haves like this raincoat pop in polka dots. Loungewear is just as sweet, with a crop of cozy leggings and jogging suits.
Fear not, parents of pint-sized trend-setters: You can still snag this week's best styles for your kids. Choose from cozy loungewear and casual denim to prim button-downs and soft sweaters.
What better way to celebrate Independence Day than with clothes from the U.S.A? The selection here is all-American through and through, and includes kids' clothes like skirts, dresses, onesies, and tees, plus maternity tees and dresses that are made in this fabulous country.