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About Wonderboy

It started with an a-ha moment, when graphic designer Christine Johnson looked through her husband's closet and imagined how the market for boys' clothing could be transformed with just a few tweaks to fabrics and tailoring. And so, in 2004, Wonderboy was born, a collection of East Coast cool styles high on comfort, quality, and mix-and-match versatility. Stun came next, with an emphasis on "feminine minus the frilly and pretty without the precious." The result: a collection that can hang with the boys, with fun tees and easy dresses and skirts in comfortable fabrics and a fresh color palette — plus the occasional darling detail.

Past Sales Featuring Wonderboy

Sale Ended April 10, 2013

Blue

The kids' color palette for spring and summer is made up of bright hues — we can't get enough of them! "Greens are taking center stage, and everyone should be thinking pink," says our Apparel Buyer, Caroline. Here we have outfits in yellow and blue too — they'll keep little ones cool as the weather warms up.

Sale Ended November 04, 2013

Top Kids Brands: Up to 80% Off

Sale Ended October 21, 2013

Almost Gone: One-of-a-Kind Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.

Sale Ended December 06, 2013

Top Kids' Brands: Up to 80% Off

Our buyers see lots of different clothes from lots of different brands, but what we feature on our site is the best of the best. This stylish selection features the top clothes from Brooks Brothers, 7 For All Mankind, Bella Bliss, and more.