It started with an a-ha moment, when graphic designer Christine Johnson looked through her husband's closet and imagined how the market for boys' clothing could be transformed with just a few tweaks to fabrics and tailoring. And so, in 2004, Wonderboy was born, a collection of East Coast cool styles high on comfort, quality, and mix-and-match versatility. Stun came next, with an emphasis on "feminine minus the frilly and pretty without the precious." The result: a collection that can hang with the boys, with fun tees and easy dresses and skirts in comfortable fabrics and a fresh color palette — plus the occasional darling detail.

Past Sales Featuring Wonderboy

Wonderboy Kids' Everything: Up to 90% Off
SALE ENDED ON: January 12, 2014

Kids' Everything: Up to 90% Off

Does it seem like your children are outgrowing their wardrobes on a monthly basis? Fill out your little ones' closets with these sweaters, dresses, and more, all at amazing prices.
Wonderboy Boys' Tops & Bottoms: Up to 80% Off
SALE ENDED ON: December 28, 2013

Boys' Tops & Bottoms: Up to 80% Off

In this sale, you'll find an array of boys' apparel, from tees and classic shirts to rough-and-tumble pants for playtime.
Wonderboy Top Kids' Brands: Up to 80% Off
SALE ENDED ON: December 6, 2013

Top Kids' Brands: Up to 80% Off

Our buyers see lots of different clothes from lots of different brands, but what we feature on our site is the best of the best. This stylish selection features the top clothes from Brooks Brothers, 7 For All Mankind, Bella Bliss, and more.
Wonderboy Vintage Boys' Tees & More Up to 80% Off
SALE ENDED ON: December 2, 2013

Vintage Boys' Tees & More Up to 80% Off

Old-school tees are still one of the biggest boys' style trends, and the shirts here combine hip designs with vintage colors to create a cool look. These shirts feature everything from famous bands (think AC/DC and Journey) to unique graphics of airplanes. They're so comfy, your little tough guy won't want to take them off!
Wonderboy Top Brands: Up to 70% Off
SALE ENDED ON: November 13, 2013

Top Brands: Up to 70% Off

In need of some adorable clothes for kids? Our charming lot runs the gamut from dresses, blouses, and skirts to skinny jeans and graphic tees. We've got something for children of all ages — and it's all at up to 70% off!
Wonderboy Best of Boys' Apparel
SALE ENDED ON: November 6, 2013

Best of Boys' Apparel

Stylish boys' clothes can be hard to find, so we did all the work for you! This selection is perfect for indoor and outdoor playtime; the graphic tees, pants, sneakers, and more are comfy and can survive some serious wear and tear (cue your little ones running around at the park). We also have button-downs and suits for boys who have a preference for preppy.

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