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About Wonderboy

It started with an a-ha moment, when graphic designer Christine Johnson looked through her husband's closet and imagined how the market for boys' clothing could be transformed with just a few tweaks to fabrics and tailoring. And so, in 2004, Wonderboy was born, a collection of East Coast cool styles high on comfort, quality, and mix-and-match versatility. Stun came next, with an emphasis on "feminine minus the frilly and pretty without the precious." The result: a collection that can hang with the boys, with fun tees and easy dresses and skirts in comfortable fabrics and a fresh color palette — plus the occasional darling detail.

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Past Sales Featuring Wonderboy

Sale Ended January 04, 2014

Outerwear $45 & Under

Whether your plans include going sledding or strolling around town, this collection has the perfect coat to keep your cutie warm. The Teddy Plush Pram gives little ones head-to-toe protection from the cold, and the 4-in-1 Sporty Jackets are ideal for active outdoor enterprises.

Sale Ended March 03, 2014

Little Traveler for Boys

Graphic tees, hoodies, and cargo pants he'll wear everywhere.

Sale Ended April 10, 2013

Blue

The kids' color palette for spring and summer is made up of bright hues — we can't get enough of them! "Greens are taking center stage, and everyone should be thinking pink," says our Apparel Buyer, Caroline. Here we have outfits in yellow and blue too — they'll keep little ones cool as the weather warms up.

Sale Ended June 29, 2014

Little Hipster: Boys' Clothes & Shoes

Casual basics remixed with get-noticed colors and funky graphics.