YMC

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About YMC

Inspired by classic workwear, military uniforms and early 1980s footballer fashion, You Must Create (YMC) designs men’s and women’s clothing that blends polished and dapper with casual and informal. Boyishly cut shirts, loose-fitting jeans and chino shorts, richly colored wool knitwear, and sleek rain jackets eschew “fads and fripperies,” as the label’s London-based founders Fraser Moss and Jimmy Collins informs us. Instead, YMC celebrates functionality and timeless, understated silhouettes. In addition to clothing, You Must Create offers an impressively diverse accessories collection featuring refined boots and shoes, steely, oversize watches and handsome, squarish totes in luxe textured finishes.

Past Sales Featuring YMC

Sale Ended February 16, 2011

Best Gifts Under $100 - 12/17/2010

We've selected a grouping of gifts for our discerning members who know that high style doesn't have to be high priced.

Sale Ended March 20, 2011

Simple Success

Work-appropriate ensembles don’t have to be stuffy, as evidenced by the chic pieces in our array of office-ready picks. Go for shrunken blazers, silk shorts, and slingback pumps, all of which toe the line between dutifully professional and distinctly fashion-forward—a winning combination if ever there was one.

Sale Ended May 15, 2011

We've Got Your Size: Medium, Sizes 6-8

From body-con to bohemian, this sale has myriad dress styles that are destined to be good fits for your frame. You'll find LBDs by various designers, printed shifts, boyfriend shirt-dresses, full gowns, and everything in between. Strapless or one-shouldered, mini or maxi, cotton or silk, we've got this spring staple locked down.

Sale Ended April 12, 2011

We've Got Your Size: Dresses 4-6 - 4/11/2011

From body-con minis to floor-sweeping maxis, and everything in between, this dress sale offers an array of wearable styles in your size—and by your favorite designer names.