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About Yottoy

Yottoy (pronounced yáht-toy) was founded in 1995 and creates toys with fine details that encourage interaction between adults and kids. Their toys are designed by hand — and with the finest fabrics and embroidery — in the company's New York studio. The line's designs are divided into three collections: Signature (love of color), Classic (based on characters from children's literature), and Contemporary (ultra-hip). You can find these cool creations in specialty stores, art museums, and hotels.

Past Sales Featuring Yottoy

Sale Ended November 08, 2014

Early Access: Classic Toys Feat. Schylling

Retro ride-on cars, charming tea sets, and more playroom picks that never go out of style.

Sale Ended September 30, 2014

Toys They'll Love Under $30

Stock your playroom with can’t-miss Barbie dolls, electronic helicopters, and more.

Sale Ended November 27, 2014

Baby's First Christmas: Clothes & Toys

Just what you need to make their debut holiday extra special.

Sale Ended February 26, 2012

Yottoy Soft Toys & Books

Beautiful hand-designed toys are few and far between, and that's why we are excited to show you what Yottoy has to offer. We especially love that their products focus on detail, and feature embroidery with the best fabrics. Take a look at the selection we have here, which includes plush toys and books that your kids will want to get their hands on.