ZOA
It's not every day that a New York-based sportswear label hits it big in celeb-centric L.A., but Zoa does it with ease. The brand manages to temper East Coast chic with a casual cool that vibes with free-flowing Cali. Trapeze tops, swingy dresses and narrow leggings are the carefree separates that Reese Witherspoon and Jennifer Aniston wear during downtime. Each season, Zoa puts a relaxed spin on the latest runway trends, making the label accessible to regular girls on a budget who nonetheless love the couture look.