Founded in 1918 in Osaka, the Ichikawa Brothers Trading Company pioneered the earliest methods of vacuum-sealing bottles. That specialty was eventually put to work creating high-tech appliances for the home. Renaming itself Zojirushi (“mark of the elephant”) to symbolize strength and intelligence, the Japanese company now produces an array of ultramodern thermos bottles, electric kettles, bread makers, hot water dispensers and rice cookers. Many of their appliances boast advanced parts and features, including computerized displays, innovative nonstick surfaces, and detachable magnetic power cords.
The name of this Japanese home-appliance maker translates to “mark of the elephant,” a moniker that symbolizes its products’ strength and intelligence. See for yourself with its self-regulating Zutto rice cooker, which adjusts cooking time and temperature as needed. And the Ms. Bento lunch set features vacuum-sealed containers and microwaveable bowls that keep food so fresh you'll never brown-bag it again.
Smart essentials that'll up your culinary game
Eating lunch out every day gets old ... and expensive. We’ve made it downright easy to pack your midday meal with this selection of ingeniously designed food-storage pieces — from bento boxes to vacuum-packed containers to hot/cold mugs.
Culinary essentials that'll inspire you to cook more (and better)