Started in 2007 by two young brothers who wanted to produce something innovative and cuddly, Zoobies first launched with the 12 plush toys in its Safari Collection. The ultimate versatile accessory, each is a three-in-one cuddler, starting out as a stuffed animal before transforming into a pillow and finally opening up into a soft blanket. Hollywood moms like Gwen Stefani, Tori Spelling, and Denise Richards have discovered their fun and functionality, and so have countless tots around the country.