Director of Loyalty Marketing
Company Background:
Gilt Groupe provides invitation-only access to high-end fashion and luxury brands at highly discounted prices. The company currently works with a roster of nearly 400 up-and-coming and established brands in the women's, men's, children's, beauty, and home fashion categories.
Gilt Groupe was founded by an experienced team with proven track records at successful luxury fashion companies. Gilt Groupe is a fully funded company and is currently based in the vibrant Chelsea neighborhood in New York City.
Job Description:
Gilt Group is seeking a Director of Loyalty Marketing to develop programs that identify, retain and grow valuable customer segements.
Responsibilities (include, but not limited to):
- Work closely with the research group to drive customer insights
- Evaluate transactional and behavioral data to build a customer segmentation strategy
- Develop program KPI’s and build annual targets (e.g., R/F scores)
- Develop loyalty programs that delight and retain key customer segments
- Analyze data analytics to identify opportunities for intervention with key customers
- Develop positive ROI for key programs
- Work with CRM team and technology group to identify and implement CRM systems (optimize)
- Create loyalty, retention, advocacy and winback programs across multiple segments and multiple business units
- Work with the merchandising team and marketing team to create specialized programs that drive customer loyalty
Requirements:
- Minimum Bachelor’s degree, advanced degree a plus
- 5-7 years of CRM, loyalty marketing experience
- Ecommerce experience a must with a multi unit retailer
- Experience with sophisticated CRM technology solutions
- Strong analytical skills, modeling, forecasting, budgeting
- Database management experience
- Experience working with outside vendors, email, CRM, modeling, etc.
If interested, please send your resume to careers@gilt.com