In spring 2007, Kevin Ryan recognized a market opportunity to start online flash sales in the United States and introduce consumers to a new, exciting ecommerce experience. He set out to build a core founding team, and brought on Mike Bryzek and Phong Nguyen as the technical masterminds. From the start they worked to create the fastest, most exciting shopping experience online. They strove to ensure that all customers who shopped on Gilt received unparalleled customer service from the moment they entered the virtual doors, to the instant the gleaming box arrived at their doorstep. Alexis Maybank and Alexandra Wilkis Wilson, long time friends and devoted New York City designer sample sale shoppers, were next to join the team, bringing their personal passions for online shopping to the group. Alexis, with a background in eCommerce at eBay and AOL, and Alexandra, with a background in luxury goods from Bulgari and Louis Vuitton, set out to build the rest of the Gilt team. They got the word out to savvy shoppers across the country, and set their sights on the best designer brands and services to be featured on Gilt.com. Together, this founding team of five created a new way for millions of consumers to shop curated styles, goods and services, all at insider pricing.