Gilt Baby & Kids Launches New Brand, Little Gilt

The collection designed by Gilt will feature apparel and bedding for babies and kids 

New York, September 17, 2012 — The online retailer Gilt.com is excited to announce the launch of their own collection for its Baby & Kids division: Little Gilt. The collection launches September 17, and will feature apparel and bedding for babies and kids. The first sale will feature 17 styles of baby apparel, ranging from onesies and footies to two-piece gift sets and bedding. Youth styles will launch later this year.

Gilt Baby & Kids is known for offering expertly curated, high-quality products for babies, kids, and parents. The Little Gilt line fits in seamlessly with the other coveted brands featured on the site. While keeping the wants and needs of valued customers in mind, the Gilt Baby & Kids team has created exactly what their members are looking for, from the ultra-soft pima cotton to the signature stylish designs.

"We acknowledge that our members are looking for baby essentials on a regular basis and want to be able to accommodate their needs. With the launch of Little Gilt we provide an online destination our members can rely on for luxe, everyday necessities at an affordable price," says Rachel Jarrett, Gilt Baby & Kids' general manager. "The Gilt team is extremely proud of our collection and we are excited to share it with our members."

The Little Gilt launch sale will last for three days and will then move into GiltKids.com's Baby Boutique, which gives members daily access to high-quality essentials for little ones.

To shop the exclusive launch of Little Gilt visit www.gilt.com/littlegilt

About Gilt.com

Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.

MEDIA CONTACT: Megan Carolan, Gilt Baby & Kids, [email protected], 646-524-9662