New York, February 8, 2012 — Gilt Groupe is pleased to announce the immediate availability of its first Public Application Programming Interface, or API, enabling developers to build websites and applications that integrate Gilt data. This platform is offered in conjunction with the widespread rollout of a Gilt Groupe affiliate marketing program, which gives application programmers an opportunity to earn money by promoting Gilt's sales and products.
"We're excited to expose data about our live and upcoming flash sales in a developer-friendly way," said John Quinn, VP of Tech at Gilt. "And we're looking forward to seeing what the programming community comes up with when it comes to presenting these sales and products in new and interesting ways."
The Public API program grants access to registered developers via a newly launched Gilt Developer Portal, available at http://dev.gilt.com. The Gilt Developer Portal offers account management and documentation on how to retrieve data via the API. Developers are also invited to apply for Gilt's affiliate program, which would earn them a percentage on purchases made by customers referred to Gilt's site through their application. All the details necessary to apply are available on the Gilt Developer Portal.
"The Gilt product selection presents many opportunities on a daily basis to surprise and inspire a fashion-conscious and deal-savvy customer," said Quinn. "We're confident that by exploring new ways to surface those surprises, developers stand to do a great service to our customers and generate a lot of interest in the tools they provide."
Affiliate marketing is a great way for developers to act as content publishers in a business relationship with Gilt as a merchant. By entering into an affiliate marketing relationship with Gilt, developers have the opportunity to focus on building applications and populating them with Gilt's content. By receiving credit for traffic driven to Gilt that results in a customer, affiliates stand to earn a significant amount of revenue based on the effectiveness of their work at helping customers find products they love.
More than a million people shop weekly on Gilt through its website and mobile applications, a number that's sure to grow as developers recognize the opportunity they now have to share the excitement of the luxury flash sale model with online shoppers.
The launch of Gilt's API is supported by Apigee (http://www.apigee.com) through its API platform and tools (and also through its advisory role). "Apigee's platform provides a fast and simple way to get up and running and let us as developers focus on Gilt's data and exposing it in a simple, maintainable way," said Eric Bowman, VP of Architecture. "We're happy to work with them and look forward to making better use of the ecosystem they've built to serve our customers efficiently."
"Gilt already offers the ability to shop flash sales through its web and mobile app platform, but what we offer serves a huge customer base of millions of people. Individual developers have the opportunity today to target a highly specific audience and build an experience that reaches that audience and highlights the offerings we have that are best for them," Bowman said.
The Gilt Public API is available now. Interested developers should go to the Gilt Developer Portal (http://dev.gilt.com) to learn more and sign up for access today and follow the Gilt Tech blog (http://tech.gilt.com) for developments on future expansions to the API.
Note to editors: For more information about Gilt Groupe's partnership with Apigee, please see the related press release at http://apigee.com/about/news
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
MEDIA CONTACT: Jennifer Miller I Gilt Groupe, Inc. I [email protected] I 646.524.9102