November 22, 2011 – New York, NY – Gilt Taste (www.gilttaste.com), the new online culinary marketplace and interactive magazine from Gilt Groupe, announces its debut on Flipboard for iPad today. Gilt Taste on Flipboard is a new and beautiful way to discover and shop for food and wine from the world's best artisans, combining Gilt Taste's award-winning editorial content and online market with Flipboard's innovative social networking platform. This marks Flipboard's first and only shopping feature, and not only provides stories, delicious recipes and innovative videos, but also offers users the ability to purchase the ingredients they're reading about with a few simple touches.
"We are so excited to partner with Flipboard and provide our customers and Flipboard's users with a unique and interactive culinary experience," says Shan-Lyn Ma, Gilt Taste General Manager. "Flipboard shares our design aesthetic and passion for creating new ways for people to interact with content and share ideas with others. The launch of Gilt Taste on Flipboard will allow us to continue building a community of food and wine lovers, and further our mission of inspiring people to discover, shop, cook and taste."
Gilt Taste on Flipboard features a thoughtfully curated and continuously updated selection of Gilt Taste's favorite products along with stories and recipes by Gilt Taste Editorial Advisor Ruth Reichl, Managing Editor Jennifer Pelka, Features Editor Francis Lam, and more. Users can then purchase what they love right at their fingertips, from juicy cuts of Wagyu beef to just-harvested oysters, gourmet cheeses, spice blends, fresh produce, the sharpest chef knives, gourmet sweets and hard-to-find wines. Flash sales featuring food and wine at impressive prices will also be accessible.
Start reading and shopping at Gilt Taste by downloading Flipboard from the App Store: http://itunes.apple.com/us/app/flipboard/id358801284?mt=8
About Gilt Taste
Gilt Taste, www.gilttaste.com, launched in May 2011 and offers an ongoing full-priced marketplace of curated artisanal products and wines, as well as thoughtful original editorial content, gorgeous photography, delicious recipes, one-of-a-kind videos and Daily Special sales. All of Gilt Taste's products are inspired, inspiring, honest and coveted. Ruth Reichl, former editor in chief ofGourmetand restaurant critic of The New York Times, serves as Gilt Taste's Editorial Advisor. It is a true content- meets-commerce site – a culinary experience that hasn't been available online until now. Users can connect with the farmers, artisans and winemakers who make and grow the products (many of which have only been available to professional chefs, until now), read intriguing stories and original content, learn where their food comes and how to prepare it for the best results, and then have the products shipped directly to their front doorstep with a single click. No membership is required to shop the site.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
Flipboard is the world's first social magazine. Inspired by the beauty and ease of print media, Flipboard's mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at www.flipboard.com. The company is based in Palo Alto, California and backed by legendary investors Kleiner Perkins Caufield & Byer, Index Ventures and Insight Venture Partners. You can follow Flipboard at twitter.com/flipboard.
Cherie Gallarello, Gilt Groupe, 646.524.9224, [email protected]
Jessica Cheng, Gilt Groupe, 646.524.9557, [email protected]