New York, NY – August 26, 2013 – Gilt.com, the innovative online shopping destination, announced today the launch of an exciting personalization feature called Your Personal Sale. Every Gilt member will now discover a new sale—every day—that is tailored just for them, curated with their favorite brands and styles. Personalized sales are included within the mix of daily sales on the women's and men's stores and identified by a "Your Personal Sale" badge. Your Personal Sale appears on site as well as on the Gilt app for iPhone, iPod touch, and iPad.
Your Personal Sales are completely unique to each individual member, and generated algorithmically based on shopping behavior and personal preferences, including past purchases and browsing, as well as the sales, sizes, categories, and brands that a member has engaged with most frequently. Seasonality is also factored into the algorithmic data, as Gilt ships internationally to 180 countries around the world. In addition, members have the ability to provide explicit feedback to Gilt about their personal sale and share what they love most about it.
This unique new feature is the latest initiative in Gilt's broader effort to create a flash sale shopping experience that is even more customized and curated for each member. Personalized sales also add another layer of excitement and discovery to complement the daily sales that are available every day. Each personalized sale lasts for 24 hours, so members will find an entirely new sale when they visit Gilt or open their app the very next day.
"We always look for new ways to offer our members more of what they love, so we're thrilled to launch personalized sales and offer millions of loyal customers a unique way to access the Gilt vault and shop their favorite brands and categories every day," said Steve Jacobs, Chief Information Officer, Gilt.com. "This is the next phase of the flash sale model—we're leveraging that sense of curation and discovery that our members already know and love about Gilt, and tailoring that shopping experience just for them."
Members are encouraged to log on to Gilt to discover a brand new Your Personal Sale that is exclusively for them every day.
Gilt.com is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; and unique activities in select cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
Media Contact: Jessica Cheng | Gilt | firstname.lastname@example.org | 646.524.9557