Shopping clubs began before PCs and the Internet were even available. In the late 1970s, an inventor was able to connect a television to a computer that could process numbers through a plain old telephone line. Can you image what that first shopper bought?
We have come a long way since the first home shopping club that aired on a local cable television station in 1982. The shopping club via TV was so popular that by 1985, it took off worldwide. The online shopping club has grown in popularity and now includes those who have a desire to have designer merchandise right at their fingertips. By becoming a member of the Gilt Groupe you too can access a unique and highly desirable member’s only network that provides the best in designer products.
The reality of online shopping clubs has changed throughout the years, from companies ordering parts for their equipment to providing virtual stores that suggest a physical similarity to buying products in an actual store. But at the end of the day the real intent is to attract an audience looking for a discount on items that can only be had at a certain time, price point, or quantity.
Gilt.com appeals to those people that desire to dress in designer attire and be able to purchase all of the latest fashions at discounted prices that make it reasonable to own a unique and fully mature wardrobe.
Gilt Groupe has taken the online shopping club and redesigned it. They understand that experienced online shoppers want the shopping club to center around their specific wants and needs.
Your online shopping is also rewarded by offering you special incentives to invite your friends to shop at Gilts members’ only club. Designers continue to choose online shopping sites that are shopping clubs for their products because being part of an astute audience provides them with the confidence that not only will their products sell but that they will arrive in the hands of people who will love and wear them.