Starting tomorrow at noon, we’re selling Strida Bikes on Gilt Man. If you haven’t heard of them, let’s go ahead and remedy that right here and now. Stridas are strikingly and spectacularly foldable bicycles which were originally designed by Mark Sander in the mid eighties. They look like rolling modernist sculpture on wheels — which is fitting, since the original design was Sander’s thesis at the Royal College of Art in London. (You can see the original thesis here.) To celebrate the sale — and the bike — we’ve curated a mini film festival. Enjoy.
Here’s a video filmed, I think, in Harlem. I enjoy the subtle ridiculousness of this ad, the song (Guillemots’ Train to Brazil) and also that it was posted on Youtube by Deokumar Gandharry, the guy carrying the chair.
This one is also an official advert for Strida. I selected this one because of the crotch shot and also because it was filmed on Lafayette and Bleecker in Soho.
Here’s an international selection from, I believe, Poland. This short video is selected for its strange almost Tim Burtonian sensibility. It’s the RainyMood.com of Strida videos. You keep waiting for something terrible to happen but, as uploader funkycog writes, everything was “easy and smooth.”
Here’s 10 minutes of Mark Sander talking about how he designed the Strida bike narrated by a women with a nice England accent. By far the most informative but with the worst soundtrack.
Visit our Strida Bike sale on Gilt Man tomorrow, July 21st, at noon ET.