Brands You Should Know

Marni

In the fashion world (as elsewhere), few things are as frowned upon as trying too hard. This explains why so many fashion insiders have at least one piece from Marni in their closets. Designer Consuelo Castiglioni likes to play with proportion and novel fabric treatments, and her clothes often have quirky details like unusual gussets and hidden drawstrings. But with Marni, those quirks tend to be executed with a smart subtlety. And while Castiglioni can be fearless when it comes to print and color, she has a particular knack for  darker hues, especially with her sharply-cut suits. Despite being a global brand, Marni is still a family affair: the Castiglionis, who founded the label in 1994, were furriers for hire before they decided to try their hand at making their own clothes: Consuela’s husband, Gianni, is CEO and their daughter runs the online business (the name of the line comes from the designer’s sister). The label launched menswear in 2002, and has since become a dependable source of slightly off-kilter clothes that are nearly always on-point.

Marni, along with Patrik Ervell and Loden Dager, goes on sale Friday at noon ET.

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