Brands You Should Know

Mason's

When Italian connoisseurs want something that looks broken in but feels brand new, this is where they go.

Don’t let the name fool you, Mason’s may sound like an American hooch purveyor, but the label is actually as Italian as a four-hour supper. Despite a 25-year history, the brand is still known mostly by insiders, which may be explained by the subtle charms of the clothes. The designers at Mason’s are fabric obsessives who design many of their own high-performance textiles, some of which, interestingly, are based on materials used for Colombian paramilitary uniforms. The clothes on sale at Gilt.com from noon on Thursday reflect Mason’s other side—smart-but-not-stuffy business wear, made with fabrics designed to look broken in (but not in any way broken down). To achieve a lived-in look Mason’s even goes as far as employing various washes for some of its non-denim clothes, offering some items in a three-year or seven-year iteration. Maybe Mason’s is a bit like a whiskey company after all.

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  1. Craig says:

    This is very cool. Every man should have this in their arsenal.

  2. t says:

    Hmmm. I thought this was a blog. Like some articles, something to read, etc. Instead we have platitudes and sale shills. Not even any additional pictures at that! So there’s now the Gilt blog, the gilt emails, and now… the same posted here. Total fail.

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