W Hotels’ quest for global hospitality domination continues with the launch of a quartet of new properties from Texas to Taiwan. There’s a 251-room tower on 2nd street in downtown Austin, which has tweaked the typical glossy W interiors to reflect the local scene (think power pop soundtracks and cushion covers with Native American patterns). Elsewhere, W is opening two new resort-style hotels: one on the west coast of Bali in Seminyak—essentially, the island’s answer to Malibu (its key attraction is a we-never-close branch of Bliss Spas, so your companion can get midnight massages or facials if you stay late at the bar), and another in the Thai pleasure factory of Koh Samui. And a few days before New Year’s Eve, W opens up its Taipei outpost. With 405 rooms, it’s a large hotel for the brand, and its sleek, vaguely futuristic interior looks out over a killer view of the soaring, wedding cake-like Taipei 101 skyscraper which, despite being dethroned as world’s tallest building by the Burj Khalifa in Dubai earlier this year, is still pretty damn tall.
W Austin Opening in December; rooms from $300. W Koh Samui Opening in November; rooms from $410. W Bali Opening in December; rooms from $259. W Taipei Opening in December; rooms from $260, www.starwoodhotels.com
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