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How to Tackle the Super Bowl—the Shipley & Halmos Way

Designing killer clothes and watching football don't always go hand in hand—but they do in the case of Sam Shipley and Jeff Halmos, whose services we've enlisted to give your Super Bowl Sunday a shot of style.

Jeff and Sam gear up for Cowboys Stadium.

The biggest unofficial American holiday, Super Bowl Sunday, is nigh, and with it the endless television timeouts, the big-budget ad campaigns, the dubious halftime performances, and the inevitable Monday morning hangovers. All things that could lead even the most die-hard football fan to approach Sunday with a hint of trepidation—or bitterness, if you happen to be a Jets or Bears fan. So we asked Jeff and Sam of Shipley & Halmos, two guys who know their football and their parties, to show you how to enjoy this year’s festivities even if your team’s not taking the field.

Show patience.
It helps tremendously to actually enjoy watching football. We both love the NFL. Of course, we’d love it more if our teams (Jeff/Dolphins, Sam/Bears) were playing in the big game, but it’s still fun to watch. Also keep in mind that there will, without a doubt, be people who are completely uninterested in the game. They will talk and they will stand in front of the screen. Just get used to it.

Size matters.
A large TV is a must. You need to find a place that has at least a 60″ TV, if not bigger.  Projection TVs and surround sound are the ticket. If you’re going to a bar, you want to watch the game at a place that plays both the game and commercials (usually mildly entertaining for the Super Bowl) on full volume. The sports bar trend of playing the game on full volume, then having some DJ play Ke$ha during commercials so the place turns into a fraternity basement dance party kinda sucks.

Photo: Getty Images

The Boss in mid-windmill, pre-knee slide glory.

Halftime is part of the game.
Speaking of lame musical acts, the Super Bowl is much more enjoyable when the halftime group is decent. Unfortunately, this year we have to suffer through the Black Eyed Peas. Remember when The Boss did that awkward “did I really just do that and can still walk?” knee slide last year? Awesome. Will.i.am, bring it!

Never underestimate the power of food and drink.
Food and booze. Very, very serious topic. Part of watching all sports, especially football, is snacking and drinking. Don’t skimp on this step! At the very minimum: chips, salsa, and guacamole. If you want to really impress your crowd: sliders, ribs, and spinach artichoke dip along with a keg of Bitburger and a few bottles of Oban 16.

Press your luck.
The Squares Game. Yes, that’s the official name. If you don’t know how to play, search for it on Google. Pretty straightforward. Why is it fun? Well, because the squares are cheap to buy, whoever wins is solely based on luck and not on his or her knowledge of the game (numbers are drawn out of a hat), and it keeps the crowd at your party interested. Most people could care less about who wins the game. They just want to win some money.

Shipley & Halmos prediction.
Cheese Heads take down the Black and Yellow despite that annoying song.

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