Brands You Should Know

Façonnable

A welcome return to form for a label that got its start dressing Hollywood icons on the French Riviera.

In the 1950s, Robert Mitchum, Orson Welles, and Burt Lancaster were all doing the same thing at Cannes: staring at Bardot on the beach. Also on occasion: visiting Jean Goldberg’s shop. Goldberg’s prowess as a tailor had the stars lining up at his door—which he dubbed Façonnable (a play on the French verb “to fashion”)—for their film festival evening wear. And so it went, until his son Albert’s revelatory visit to Brooks Brothers in New York the following decade. He returned home a master tailor himself, and playing off his stateside experience, pushed the brand towards a new direction with sportswear.

Under Albert’s stewardship, Façonnable expanded in the 70s and 80s beyond the confines of its original Nice shop, including opening a Paris store. In 1988 Nordstrom partnered with the label, licensing Façonnable throughout their U.S. locations, and bought it outright in 2000. After languishing as a quasi-house brand for Nordstrom, the line was sold to private investors in 2007 and has since been reinvigorated, featuring a smart array of well-cut suits, shirting, knits, and even denim, all shot through with a continental vibe that’s perfect for sipping rosé in San Tropez or—perhaps more realistically—a nice dinner out with the lady in your life.

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