Brands You Should Know

Belvest

Hand-finishing, measured innovation, and the half-century story behind one of Italy’s foremost tailoring houses.

Belvest is a company that trades in understatement. From their personal philosophy of “whispered” luxury, to their history of making private-label clothing for the some of the best houses in the world, the family-run Italian label has, seemingly, never felt the need to be particularly conspicuous.

But whether they went looking for it or not, Belvest has become famous for exceptional fabrics, exacting cuts, and extraordinary quality in the decades since founder Mino Nicoletto set up shop in Piazzola sul Brenta, 1964. Still the company’s base of operations to this day, the town sits near Padua, not far from Venice, in Italy’s Veneto region. The area is known for a culture deeply rooted in textiles and tailoring—a very appropriate headquarters for a company whose name is a shortened version of the Italian word belvestire, or “the art of dressing well.”

In the 28 years that Mino helmed the brand, plus the nearly 20 since daughter Maria Teresa took the reins, Belvest has advocated for just that. Steadily producing a lineup of refined, functional suiting and sportswear for men in Italy and abroad, the company now stands next to greats like ISAIA and Zegna in the upper echelon of Italian tailoring. And while recent years have seen successful innovations like the advent of womenswear and a “Jacketinthebox” collection of travel-friendly garments, ultimately, Belvest’s appeal lies in its dedication to old-school technique. Cutting, construction, and detailing—these are still done largely by hand by master craftsmen. In a machine age, that’s almost as extraordinary as the clothing itself. And if you’ve ever seen a Belvest garment in person, you know that’s really saying something.

Belvest, on sale Wednesday, 12/28, at noon ET on Gilt MAN.

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