Thomas Burberry founded his company in 1856, quickly developing a loyal following for his tough-as-nails outdoor apparel. His coats, constructed from the water-resistant, gabardine fabric he invented, were favored by explorers like Roald Amundsen and Ernest Shackleton, which led to Burberry outfitting trench-fighting British soldiers in WWI. After the war, the “trench coat” found its way into civilian life, and soon became a menswear staple. By 2000 the company had grown into a luxury-clothing juggernaut. Looking to redefine its identity, Burberry tapped the young British talent Christopher Bailey as creative director in 2001, elevating him to the role of Chief Creative Officer in 2009. Under Bailey’s stewardship, Burberry has pulled off a unique feat: looking at the past, and toward the future, while hitting on what works today.
Burberry’s runway collection takes its name—Latin for “forward”—from the brand’s charging knight logo and its declaration to go forth. For Bailey, who took over the line in 2001, that’s meant turning label’s rich history on its head. Inspired by a steady diet of indie rock, London’s punk provocateurs, and a new (sometimes radical) approach to the time-tested classics, Prorsum is focused on slim silhouettes, playful proportions, and fabrics—like raffia, ikat, and exotic leathers—that test your notion of what it means to be Burberry. In other words: high-fashion, high-concept, but always taking a page from the archives.
Marked by elegant, structured silhouettes with a distinctive sartorial edge, Burberry’s London collection is comprised of expertly crafted suits, pants, shirts, and more. It’s also where you’ll find the trench in its most original incarnation. The line injects Saville Row classicism with modern British élan. You’ll notice that guys like Daniel Craig and Hugh Jackman are fans, because they know that a Burberry suit isn’t just an investment piece, it’s part of a legacy.
Youthful, casual, effortless—Burberry channels its passion for discovery with the Brit collection. Creating an artfully disheveled look with washed fabrics and faded colors, Brit’s shirting, slim-fit denim, cashmere knits, and supple leather jackets reflect an eye for London street style; look for vintage military canvases, nylon memory fabrics, and knitwear as outerwear.