Brand You Should Know

Onia

Get the full story behind the brand that was borne out of a mutual distaste for the garish board shorts and ill-fitting trunks that plagued the shores of beaches everywhere.


Founders Carl Cunow and Nathan Romano go back almost 10 years, having first met at their Upper West Side prep school in New York City. While they both went on to individually successful careers — Cunow as an executive at Steven Alan, Romano as director of sales for a fashion licensing firm —it wasn’t until 2009 that their mutual distaste for poorly fitting board shorts, boring trunks, and glaringly loud prints would bring them together once more.

Hebrew for ship, Onia (pronounced oh-nee-ah) was founded with a simple goal in mind: to create a well-designed, sharper, more technical swimsuit that could easily transition from beach to beyond. From its mesh lining to functional pockets to antique nickel hardware, Onia sources only the highest quality materials, a testament to Cunow’s eye for craftsmanship and construction. Yet it’s details like deeper, snap-enclosed pockets for hotel room keys, wallets, or some board wax, that make these trunks a no-brainer for discerning, design-conscious gents.

The trunks themselves come in three distinct styles. The Calder, Onia’s signature trunk, is based on a trouser short pattern, making it the most functional short for activities both on and off the beach. The Alek board short is for the sportier guy featuring lace-up ties, while the Charles trunk is the most refined, offering an elastic waist and ties for a comfortable fit. All three are timeless in style, keeping far away from seasonal fashion trends. It’s little wonder then why Onia has seen such success in just four years. Much like a ship blends form and function to navigate the high seas, Onia blends flattering design and “frill-free” patterns to help you stylishly traverse the sandy shores of whichever tropical destination you may find yourself at this spring.

Shop Onia today on Gilt >>>

 

 

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