After arriving to New York City in 1991, designer Ronen Jehezkel took to the streets to launch his first fashion label. Literally. Armed with $500 and a small collection of handmade vests, Israeli-born Jehezkel began hitting up a slew of New York street fairs, quickly achieving success. In 1993, he met designer Parke Lutter, a design student at Parsons School of Design. Once Lutter earned his degree in 1997, the two men launched Parke & Ronen, a combination of streetwise sensibility with an haute European flair. The label is known for its screen-printed art tees, its masterfully tailored pants, and its popular men’s swim collection, which combines perfect fit and retro design. Below (and above) you’ll find our top picks from our two Parke & Ronen sales today — think casual beach day that continues straight through happy hour. The Neon Pollock swim trunks may be our favorite piece of the lot.