Brands You Should Know

Schott

What do Marlon Brando, The Ramones, and ace pilots in WWII have in common? A love for Schott, one of the most iconic American brands still in existence.

Schott in 1953: Brando in 'The Wild One'

Exactly 100 years ago on the Lower East Side in New York City, brothers Irving and Jack Schott started producing raincoats in their basement, which were sold door-to-door and called after Irving’s favorite cigar, the “Perfecto.” In the mid ‘20s, Schott NYC became the first company to ever put a zipper on a jacket.

Another first: In 1928, they made the first leather motorcycle jacket. It sold for $5.50 at a Harley distributor in Long Island, and was embraced by real-deal bikers from the start.

At the beginning of WWII, the United States Air Force commissioned Schott to design a “bomber jacket” for American soldiers in Europe and the Pacific, as well as melton wool naval pea coats for guys on deck. Schott kept their military contract for 60 years.

The Perfecto was eventually worn by a young man named Marlon Brando in the now iconic 1954 film “The Wild One,” the first film about outlaw bikers. This association led to the jacket being banned at schools across the country.

Unsurprisingly, in the ‘70s and ‘80s the Perfecto became an integral part of the punk uniform, being worn by icons like The Ramones and The Sex Pistols and trickling all the way down to the riff raff trying to get into the CBGB.

Today, Schott NYC is still family-owned and producing pieces worthy of their heritage. Check out our sale today for exactly the type of outerwear that’s been trusted by style icons for the last century.

Shop Schott Outerwear on Gilt >>

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