In 1898, 16-year-old Luigi Bianchi set off from the Italian province of Mantova for the tailoring capital of Turin. His father and grandfather had been door-to-door tailors and barbers (yes, that was a thing), and he was looking to take the family trade to the next level. Thirteen years later, he returned to Mantova a master tailor and opened his own shop under the name “Luigi Bianchi Mantova.” Evidently, his work was good enough to entice customers to travel to him. And travel they did — the Mantova client list included the Prince of Wales, among other discerning types.
Bianchi’s son Edgardo later took charge of the business, which had been shortened to Lubiam (or “LBM” spelled phonetically). He proved to be a true innovator, pioneering the use of the assembly line production model, a first for the the clothing industry, all while maintaining Luigi’s commitment to Italian craft. The company grew significantly during his tenure and has remained a leading brand in Italy — if a criminally under-recognized one in the States — ever since.
Lubiam is still run by Bianchis, and is now the oldest continuously-operating clothing manufacturer in Italy. The company makes clothes under two labels: the casual-cool LBM 1911, and the more classically minded Luigi Bianchi Mantova. As always, everything Lubiam makes, from suits and unstructured blazers to ties and sportswear, is built to last — in terms of both quality and style. And while Bianchi family members may no longer be able to swing by for a fitting and a haircut, we’ll be more than happy to ship their impeccable wares directly to your door.