Brands You Should Know

Lubiam

The brand founded by Luigi Bianchi is now Italy's oldest continuously-operating clothing manufacturer.

In 1898, 16-year-old Luigi Bianchi set off from the Italian province of Mantova for the tailoring capital of Turin. His father and grandfather had been door-to-door tailors and barbers (yes, that was a thing), and he was looking to take the family trade to the next level. Thirteen years later, he returned to Mantova a master tailor and opened his own shop under the name “Luigi Bianchi Mantova.” Evidently, his work was good enough to entice customers to travel to him. And travel they did — the Mantova client list included the Prince of Wales, among other discerning types.

Photo: Courtesy of Lubiam

Edgardo Bianchi: Call him the Henry Ford of fashion.

Bianchi’s son Edgardo later took charge of the business, which had been shortened to Lubiam (or “LBM” spelled phonetically). He proved to be a true innovator, pioneering the use of the assembly line production model, a first for the the clothing industry, all while maintaining Luigi’s commitment to Italian craft. The company grew significantly during his tenure and has remained a leading brand in Italy —  if a criminally under-recognized one in the States — ever since.

Lubiam is still run by Bianchis, and is now the oldest continuously-operating clothing manufacturer in Italy. The company makes clothes under two labels: the casual-cool LBM 1911, and the more classically minded Luigi Bianchi Mantova. As always, everything Lubiam makes, from suits and unstructured blazers to ties and sportswear, is built to last — in terms of both quality and style. And while Bianchi family members may no longer be able to swing by for a fitting and a haircut, we’ll be more than happy to ship their impeccable wares directly to your door.

Shop Lubiam on Gilt >

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