Spring Trends

Greg Zamfotis Black & White

The NYC entrepreneur on his approach to style, his preference for monochromes, and following his own rules.

Photo: Andy Ryan

As an entrepreneur who schills coffee for a living, Gregory Zamfotis is no stranger to black and white — his employees wear it (and obviously pour it every day of the week). The New York native, former investment banker, and former lawyer, is now CEO of Gregorys Coffee, an innovative café startup that launched in 2006, has seven Manhattan branches, with three more on the way. Think of him as part of the new generation of indie coffee mavens that includes Gimme!, Intelligentsia, and Stumptown, all of whom are taking on the big boys head-on — his 46th Street outpost has queues coming out the door. Gregory’s approach to style is simple and clean: white T-shirts and oxfords, black pants and sweaters. “I could be extremely cliché and say, ‘I don’t have any rules,’” he says, “But the truth is, I started feeling most comfortable with my wardrobe when I stopped caring what people thought. I dress for me. I want to be comfortable, I want to be different, I want to look good. Some blend of those three mantras are what lead me to dress myself on a day-to-day basis. It usually involves black and white.” Clearly, he was the perfect man to model the trend. Here, the coffee entrepreneur showcases how best to nail the black and white look, shot on location at his new Downtown spot.

Shop Black & White on Gilt, launching Saturday, March 1st at 12:00 PM >

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