Cool Stuff to Buy

Lorenzo Martone Is on a Roll

Photo: Andy RyanLast fall, Gilt Home VP Alex Ogof stopped by my desk with a Martone Cycling Co. brochure in his hand and an excited look on his face. He’d just met with founder Lorenzo Martone, and was blown away by the colorful, minimalist aesthetic of Martone’s city bikes. The result of that meeting — a Martone Cycling sale on Gilt Home — is live now. On the Gilt Man side, we were so taken with the bikes — and the stylish gent behind them — that we asked Lorenzo to serve as model for a sale featuring the perfect gear to wear while tooling around town on one of Martone’s bikes. Before you check it out, head over to Stephen Milioti’s Q&A on Gilt Home’s blog, The Fifth Floor, to learn more about Lorenzo and his buzzed-about brand.


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