Spring Trends

The Man in Blue

Brazilian-born creative strategist Luigi Tadini models the season's most compelling color combination.

Photo: Andy Ryan

Since moving to New York 12 years ago, Brazilian born Luigi Tadini has worked a number of killer jobs, including market director at Paper Magazine, and Director of Creative Strategy at BMF Media, where he currently sits. But all vocational success aside, Luigi is just a hell of a well-dressed dude. He’s a streetstyle photographer’s dream, he wears color with panache, and don’t even get us started on that hair. His philosophy is simple, literally: “Simple is always better. Nothing beats a perfectly tailored suit or a fitted pair of blue jeans.” Speaking of which, he’s a big fan of the masculine hue. “Blue is genuinely my favorite color,” he says. “It’s my black. 50% of my closet is in some hue of blue — 50 shades of blue. I’m in jeans or a chambray shirt almost year around; it’s like a uniform. I love mixing different tonalities, textures and washes. It’s a color that bleeds very differently depending on the fabric so it’s quite versatile.” We couldn’t agree more. Here, the man shows us how it’s done.

Shop Blue on Blue on Gilt, launching Saturday, March 8th at 12:00 PM >

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