Spring Trends

A Man in Full Bloom

Get to know Henry Hargreaves — the model-turned-artist making a big name for himself doing fascinating things with food.

Henry Hargreaves first caught our eye modeling for top brands like Jil Sander and Lacoste back in the early-oughts, but it was his transformation into a significant presence behind the camera that cemented him in our minds. As an artist, the New Zealand-expat has made quite the name for himself doing something most of us are discouraged from — playing with food. (He’s also a partner in the hip Brooklyn spot St. Mazie, where we shot him for our latest spring trend sale.)

His first exhibition saw the man deep frying Apple laptops, iPods and iPads (not exactly food, but you get the idea); another had him reconstructing then photographing death row inmates’ final meals; one more saw him creating busts of American presidents out of Jell-O. So how did the transformation come about? “There wasn’t much strategy,” he says. “I decided I wanted to be the one on set with the camera. So I went and brought one, started shooting and didn’t give up.”

In his personal style, Henry favors casual duds over formal, perfect for running around a studio, not to mention getting his hands dirty. “I feel I still have a hangover from my boarding school days and on workdays I typically have a kind of uniform I seem to always wear,” he says. That includes 3×1 jeans, Jordans, RRL shirts, and Soludos in the summer.

Henry’s adventurous personality made him a natural choice to showcase the floral pieces cropping up in our favorite collections, his advice for nailing the look — “Don’t second guess it.” We couldn’t agree more; or with his advice for life: “Candy is dandy but liquor is quicker.”

Shop floral prints, as modeled by Mr. Hargreaves, Saturday at noon ET >

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