Willowdale, Ontario, outside of Toronto, isn’t exactly a hotbed of fashion. But nevertheless, that’s where the story of Dean and Dan Caten—the Canadian twin brothers behind DSquared—begins. Fascinated by clothing from a young age, Dean and Dan got their start designing outfits for their sisters. By 1983, though, the college-aged brothers were ready for something a bit more official, moving from their native country to NYC to attend the Parson’s School of Design, and then again from New York to Italy in 1991 for stints with major players like Versace and Diesel.
By 1994, they were ready to strike out on their own, and thus Dsquared was born with a menswear collection that blended downtown, urban edge with sharp Italian tailoring and a healthy dose of wry wit. It wasn’t long before the brothers Caten realized they had a hit on their hands, as the brand became a favorite among fashion-forward celebrities and urbanites almost immediately. That was more than 15 years ago, but Dsquared’s appeal remains just as strong today. And although it maintains the brashness that marked its early years, Dsquared has tempered a bit. Recent collections are more mature and sophisticated, but still bear the Catens’ unmistakably adventurous signature.