Spring Trends

The Unstructured Life Starring Lex Kendall

Meet Lex Kendall: entrepreneur, expat, and master of the softly tailored suit.

Photo: Andy Ryan

Lex Kendall keeps himself busy. The consultant slash entrepreneur slash model for our latest Spring Trends piece works on a variety of different projects, like presenting products in unexpected retail environments (including one in the Union Square subway this summer), giving young designers a platform via Made Fashion Week, and running an electric motorcycle company named Evolve. And all that in the five years since he moved to New York from the UK.

His day-to-day uniform revolves around dark selvedge denim, navy and gray suits, dark boots, and oxfords. “I think understated is more classy,” he says. “When necessary you can have an accessory like a watch that grabs attention.”

He’s also a fan of the softly tailored suit. “I have a Theory suit that I love because it’s so versatile with its soft lines,” he says. “You can wear the suit with a stiff collar dress shirt and go to a wedding, and then swap it for a nice round-neck cotton shirt for the reception and feel comfortable all night and still look sharp.”

So what can the Americans learn from the Brits? “I think too few men in the US appreciate the value of a really good tailored suit,” he says. “I grew up with a British Military Officer for a Father. A Coldstream Guard to be precise [Britain’s oldest regiment with the tall furry hats who stand outside Buckingham Palace] so he always dressed incredibly sharply. All his suits were tailored on Savile Row. He taught me how to properly polish shoes when I was about 5. I studied everything from the way he shaved to the way he smoked. His presentation meant a lot to him and defined him as a gentleman and an officer.”

Aye aye, sir.

Here, he showcases how to nail the soft tailored look.

Shop Soft Tailoring on Gilt, Saturday April 5 at noon ET >

But before you do, check out Lex’s company, Renaud Partners.

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