Every well-designed room starts with a beautiful foundation — and interior designers and architects have long looked to rug-maker nuLOOM to provide it. The NYC-based company specializes in high-quality contemporary floor coverings in graphic floral patterns, bold animal prints, and urbane stripes; it also carries hand-knotted rugs created in collaboration with Dutch design team Brink & Campman. But nuLOOM remains best known for its fluffy flokatis, super-soft wool carpets that come in colors ranging from traditional naturals to poppy pinks.