The name of this Japanese home appliance maker translates to “mark of the elephant,” a moniker that symbolizes its products’ strength and intelligence. See for yourself: The self-regulating Micom rice cooker adjusts cooking time and temperature as needed, and the Ms. Bento lunch set features vacuum-sealed containers and microwaveable bowls that keep food so fresh, you'll never want to brown-bag it again. Plus, you'll get free shipping on everything in this sale.
Founded in 1918 in Osaka, the Ichikawa Brothers Trading Company pioneered the earliest methods of vacuum-sealing bottles. That specialty was eventually put to work creating high-tech appliances for the home. Renaming itself Zojirushi (mark of the elephant) to symbolize strength and intelligence, the Japanese company now produces ultramodern thermoses, electric kettles, bread makers, and rice cookers. Many of their appliances boast advanced features, including computerized displays, innovative nonstick surfaces, and detachable magnetic power cords.